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 At Tuva Interactive Marketing, we have been creating direct email marketing campaigns that integrate with your entire marketing plan for over a decade. Broadcast email is simply one of the most cost-effective methods of marketing.
A good, solid email marketing strategy can reap huge benefits when done correctly. It can build customer loyalty, drive sales, and keep your company “top of mind”.
Unfortunately, often email marketing is done poorly or incorrectly, and it can be disastrous for the marketer. While it may seem simple, creating a direct email campaign can be a complex task, with many pitfalls. This goes beyond just “best practices” – it requires a strategic approach that must fully mesh with your entire communications plan.
At Tuva Interactive we take a very holistic approach to your marketing plan, which direct email marketing is just a part.
Our services include:
Strategic Broadcast Email Planning
What is the purpose of your direct email campaign? What are its goals? And how will it dovetail with your other marketing efforts and systems? And how will you measure success?
Best Practices for Broadcast Email
Seemingly simple mistakes with your broadcast email campaign can create huge problems. At best you could be turning off your hard-won customers. At worst, you could get your company a hefty fine or even your domain on a black list. We’ll help you navigate the rough waters of broadcast email!
Database Management
Your database is the key to your marketing success. More than just managing subscribes and unsubscribes, your database is one of your most valuable assets, and how you manage that list is critical to your long-term marketing strategy. Whether you are just collecting contact info from your site, or have a full CRM implementation, we can help you protect and nurture your database for maximum long-term benefit.
Broadcast Email Execution
Having a good plan in place is just the start – you have to follow through with the plan. Whether you bring your email production in-house, or let us do it for you, we can help you stay on schedule and on course.
Broadcast Email Measurement
To know the effectiveness of your broadcast email campaign you have to measure the results, understand what is happening and continuously adjust. This goes beyond just open or unsubscribe rates, but also the complete behavior of your audience and how to encourage the result you want. We’ll help you delve into the stats and fine-tune your approach for maximum effectiveness.
Email / Application Integration
One of our strengths is to provide a broadcast email solution that is fully integrated with your other systems and applications. For example, an e-commerce company might want have their broadcast email tie in to their customer profiles to provide updates based on inventory or other factors. Or it could be part of a loyalty program that provides customized broadcast emails from variable data.
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